Today Natalie’s got us down in the weeds again – the focus is on how we’ll actually make money with our online business:
What are the key ways in which you want to make money online in your chosen business?
This one’s a bit challenging as I don’t have a business per se established as of yet! However, I do have a model in mind on how to monetize the online presence. Based on that model, there’s several ways that I see to monetize my on-line presence. They build on each other / they will not all “hit” day one. Rather, it will require continued “feeding” of the content machine AND continued networking to build by audience/supporters:
- E-Books. Pulling together the information that I’ve learned over my 18 years in the workplace should yield a solid collection of marketable material. The first e-books will be free to “prime the pump” / fill the pipeline of supporters.
- E-Courses / webinars. Leveraging this same information in an on-line course is a second opportunity. Using them both live and recording for future use provides opportunity. Again, it’s likely that many of the early webinars will be free to build the audience.
- Coaching & consulting. Working “one on one” or with businesses offers a third opportunity. Sitting down with folks that I meet, finding out about them and their businesses, and having open “brain storming” sessions with them will provide practice in this area until I can monetize.
- Keynote addresses. As I build my credibility, the opportunity to charge for speaking engagements becomes more realistic. Early on, free speeches will help build my credibility.
- Cross marketing. I’m formally licensed and trained as a financial planner. As I help folks in the “learning, growing, living” space, it’s entirely possible that the topic of financial independence/ financial security will arise. The trust I build via the on-line/in person interactions has the potential to translate to a formal working relationship in the area of financial planning.
There are two keys to the above: content and networking. Both have been identified in the earlier steps of the blog challenge; and, accordingly, the key is now execution!
If you want some more information on the challenge, check out the post on day ten at:
http://suitcaseentrepreneur.com/blogchallenge/blog-challenge-day10
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